Brand & Creative Talent

Job Description

Brand and Creative talent are responsible for the Brand strategy and its fundamentals (the vision, ambition, raison d’être, visual identity, etc.). They guarantee the Brand’s uniqueness and its central idea. They thus have a major role in defining the positioning and thus the understanding of its competitive universe. They also develop artistic concepts on various initiatives.Brand and Creative Talent

Job Description - Grade Specific

They have a good knowledge of their role methodologies and tool. They can work in a team and independently. They have developed specific expertise (e.g brand architecture, employer brand, different graphic styles, etc.). They are gaining exposure to the client. They know how to translate creative concepts using mood-boards and visual media. They are comfortable with different graphic styles and determine visual areas.