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Brand Creative talent are responsible for the Brand strategy and its fundamentals the vision, ambition, raison dtre, visual identity, etc.. They guarantee the Brands uniqueness and its central idea. They thus have a major role in defining the positioning and thus the understanding of its competitive universe. They also develop artistic concepts on various initiatives.
Job Description - Grade Specific
They have the ability to coordinate a team and drive a project forward. They can present and "sell" a project internally and to clients. They can contribute to the project costing and organization and are able to propose innovative approaches. They demonstrate ability to design, mastery in story-telling with the permanent willingness to take results to the next level. They start to supervise more junior profiles on small projects.
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