External Lead Digital Analyst

Job Description

A Digital Analyst analyses data from various digital channels to optimize marketing strategies, user experience, and business performance. They develop dashboards, conduct A/B testing and predictive modeling, and provide insights to stakeholders. Collaborating with teams, they track KPIs, create customer journey maps, and mentor junior analysts while staying updated on industry trends.Lead Digital Analyst

Job Description - Grade Specific

This role involves developing and maintaining dashboards to track KPIs, conducting advanced testing and predictive modeling to optimize digital marketing, and ensure data accuracy through quality checks. Collaborate with cross-functional teams to align analytics with business goals, map customer journeys, and provide insights for improved engagement and strategy. Additionally, it includes creating customer journey maps, providing insights for marketing strategies, and mentoring junior analysts.

Career Skills